By adhi, June 13, 2013

In 2007, Google announced that negative SEO exists but is difficult. Looks like many took that as a challenge. What seemed “alien”-ish seems very much real right now.

What is SEO?

–          It is the act of optimizing one’s website such that it attains better search rankings. It simply, aims to increase a site’s visibility in the SERPs.

What is negative SEO?

–          Negative SEO is the opposite of SEO. It aims to lower a site’s search rankings. Forcing one’s website to fall in one’s rankings will increase the ranks of sites situated below it automatically. This is the master plan behind negative SEO. It is also rumoured to be known as “Google Bombing”, very apt in my opinion.


Google Insulation (Yes, a lot of fancy terms have come up. It all started with “Penguin”). This primarily involves promoting pages that are not harmful. If a page contains negative information against your clients, all you need to do is promote other pages in order to bury the bad info.

Google Bowling, this is a way of “manipulating” Google by making it appear that a particular site is spammed. If thousands of spam links are got to a site, then it would trigger a spam alert and the rankings of such site might go down the drain.

Infecting the site with virus is another method that is adopted. This might cause Google to flag your site as infected and your site goes down.

Fake plagiarism. Another cheap method. Here, what one does is simply copy content from your site before it gets indexed and makes it look like the original site i.e; duplicating content.

Tattling. As pretty as that word sounds, there is nothing good that comes out of it. This method involves informing Google that a particular site has contravened Google’s set guidelines like claiming copyright or theft of content.


Okay, so the world now is standing at the point of insanity. From penguin to panda, now there is a good display of monkey business. Surely, it is the time to flush.

Have a clean, authoritative link profile. Google looks at a site’s history. If your site is generally strong and has no history of discrepancy, then a sudden and short term attack of crappy links aka negative SEO will not harm you.

Disavow bad links. This is a very effective tool and is currently available only in Bing’s webmaster tools. As we wait for Google’s version of this tool, Bing’s allows you to report links that appear spam.

Check and fix your pages. You are in safety haven if there is no potentially damaging material on your site.

Start at your control station. It is proved that 99% of SEO problems are self-inflicted. Therefore, it is better to check home before complaining.


Negative SEO is scary. There is no denying. But, a strong domain authority has less chance of being attacked by negative SEO than others. What we can do, is constantly check backlinks and reviews to keep in track of what links and sites we are associated with. Do good SEO. Nothing can go wrong.

What do you think?

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